NUS Fintech Lab Brochure Design
Overview
Research brochure design for NUS Fintech Lab
Services
Graphic & Brand
Year
2024
Link
Work Overview
I produced three different professional brochures for the NUS Fintech Lab that effectively highlighted the organisation's investment opportunities. I employed a clean, structured layout that prominently showcases NUS' project outcomes and organisational values. The design approach aimed for delivering clarity and accessibility while integrating their corporate colors. I was also responsible for the full content write-up and research of information for all three brochures.
01 - Problem
A leading lab, undersold by its own materials
The NUS Fintech Lab sits at the front of its field, a top-ranked university with $1M research grant and 60+ corporate collaborations. However, its outreach brochures were the first thing a prospective partner saw, and they didn't carry that credibility. Layouts were dense, information was packed without hierarchy, and a stakeholder skimming the brochure couldn't quickly find why the lab was worth investing in. The design didn't communicate prestige, and the value proposition was buried in the noise rather than leading the page.
02- Process
I redesigned the full outreach suite, translating dense technical and institutional content into clear, stakeholder-ready materials across multiple tri-fold brochures. Two priorities guided the work:
Decision 1 — build a hierarchy that surfaces the value first. I structured each panel around a clear entry point: a bold section header, then a lead message, then supporting detail, so a reader skimming for thirty seconds still lands on the key facts. Achievements were pulled out as scannable stat blocks rather than left inside paragraphs, and social proof was given its own "Media Mentions" and "Meet Our Team" sections so credibility reads at a glance.
Decision 2 — design a system, not a one-off. I established a consistent visual language across the suite: a defined two-colour palette anchored in the lab's brand, a repeating header treatment, aligned grids, and controlled use of imagery and white space. This allowed the brochures to be read as one coherent, high-credibility identity.
03- Solution
The result was a redesigned set of high-fidelity tri-fold brochures sharing one visual system. Technical research and institutional achievements were reorganised into a clear hierarchy a non-specialist stakeholder could read and act on, with defined sections for outcomes, approaches, research, team, and contact routes.
04- Outcome
The redesigned brochures were used in the lab's external outreach and supported securing partnerships with Ant Group and the University of Edinburgh.
